Presentation Description:

Using the attendee’s information about their own companies, we discuss each component of their company and build a mock company business plan based on their data. I encourage real information and encourage attendees to take a picture of our completed work. Each person will walk out of the presentation with a working business plan to implement and understand a process they can repeat year after year.

Elevator Pitch

Most contractors do not have a business plan. Thus they have no plan for growth, nor do they know how to analyze their past performance, no unit of measure. I have broken down a business plan into six easy steps, covering everything you do in your company in simple easy to remember acronym; MOPEDS. You create this with your key people, learn how to implement the plan, and follow up accountability, starting with yourself. Marketing|Owner|Production|Education|Design|Sales

Learning Objectives:

Presentation Details:

  1. Define what should and shouldn’t be in a business plan

  2. Keep my business plan simple so I can use and implement it

  3. Complete my Business Plan today (or close) via the “Mock” plan we do in the presentation

  4. A plan not implemented is not a plan. Learn effective tools to implement your new Business Plan

Presentation Type:
Presentation Length:

Content Level:


Keynote/Interactive lecture
60 minutes interactive lecture
(90-120 minutes is recommended)
Larry Heuvelman’s original content
Business Owners and Senior Leadership Team (SLT)
PowerPoint/Keynote, will use templated slides

Desired Outcome:

Have you written your business plan for the coming year? We know business plans are essential, but where do we start? Now is the perfect time to begin this six-step process. In this course, we will build your business plan together with an accountable timeline. If you have never written a business plan, or are not happy with what you have done in the past, this course will teach you a business plan process that you can utilize year after year!

Typical Room Setup:

  • Lavalier Mic

  • Theater Seating

  • Projector(s) and Screen(s)

  • Apple DVI Port Adaptor

  • Elevated stage dependent on number of attendees

Unique Setup Request:

  • Six of the large writing pads on easels with a package of color markers

  • For larger groups, Larry will use his laptop or an iPad Pro and stylist if available

    (the iPad Pro allows beter interaction with attendees/Wifi sync req.)