Consultant & Business Strategist

Larry Heuvelman is a business strategist consultant with more than 35 years of business ownership experience in the trade industry. He has owned several companies within the construction and trade industry since the age of 22, and has served in the consulting business for the past decade.

Larry’s passion for helping others combined with his business expertise led him to create his own consulting business, specifically focusing on business owners. Larry’s approach, “The Owners Philosophy: Figure out what you want in life and then structure your business to help you accomplish it,” is a principle that he believes should be first priority for any business owner.

Larry’s commitment to The Owner Philosophy is where the client process starts. Based on assessment through hours of discussion, Larry helps a client map out a detailed plan that is achievable and sustainable both professionally and personally.

Whether you are looking to correct a situation that you cannot seem to turn around, or want to plan for future growth, Larry takes great care to clearly understand the owner’s goals and needs

Awards, Certifications and Speaking Events

Larry holds certifications as a NAHB Certified Graduate Remodeler, NARI Certified Remodeler, and is Lead Safe Certified by the EPA. Larry is a CEDIA Registered Outreach Instructor, former NARI Board Member and PR Chairman, and serves as an advisory member of the Lake County Tech Campus.

Over the past twenty years, Larry has shared his business expertise at conferences across North America including the NAHB International Home Builders’ Show (IBS), NKBA National Kitchen and Bath Show, the Remodeling Show, Custom Design Industry Association (CEDIA) conference, the Illinois & Wisconsin Landscape Show (iLandscape), Landscape Ontario Congress Trade Conference, keynote at Lake County Tech Campus and member of the advisory committee.

Larry is the recipient of the Remodeling Big 50 Award by Remodeling Magazine, and received the CORP2020 Best in Design & Construction Consulting Firm Award.